I’ve known Aveline Gunawan (Ave), a photographer for Baby Axioo, since her first days in Baby Axioo. We share mutual best friends, and got involved in preparing for their proposal, birthday surprises, bachelor parties, pre-wedding photoshoot and even became one of their groomsmen and bridesmaids.
Although she might look like a high-maintenance princess on her Instagram feeds, Ave is a complete opposite in person. She is very down to earth and far from princess-sy attitude. She is a clown who is not afraid to make fun of herself in front of other people. Her talent in photography is undeniably and inarguably a God’s gift. I remember during our trip to Bromo, she took photos using a Samsung phone, iPhone, DSLR, Mirrorless camera, and Analog camera, and every single shot she took was beautiful! Because of her I believe the idioms that says, “It’s not about the gear, it’s about the eyes and the taste behind the lens.” A real photographer could take the most beautiful photo using any gear, and she has proven it.
Working in Axioo has been her one and only dream since she graduated from University. The journey to become where she is right now was not easy at all and that is why I decided to feature her in this month’s “Get To Know” section. We met at a restaurant after church, and started to the interview over a plate of pizza and desserts. One funny similarity that we share is that we are both an unstoppable munching machine. When we see foods on the table, we don’t even care to ask who owns it, we’re just gonna grab it and start munching!
TPOB20: Who is Aveline Gunawan in your own eyes?
Ave: Aveline Gunawan is a clumsy girl from Surabaya. A girl who looks very elegant on Instagram, but actually a clown who can’t stop munching, and loves to listen to Greenday.
TPOB20: What do you do?
Ave: I’m a photographer in Baby Axioo, so I’m mostly busy doing photoshoot probably about seven different clients in a week, while at the same time juggling my wedding preparation.
TPOB20: How did you get into this industry?
Ave: I’ve been introduced to photography since I was a kid. Probably because my Dad was also quite passionate in photography. I remember him taking photos of me and my two sisters with his vintage camera, and also recorded our silly actions with a handy cam.
But, it was not until senior high that I finally considered to explore photography. When I was still a little girl, I wanted to be a bank teller because I thought I’d have a lot of money, not knowing that it’s actually other people’s money hahaha… And then I also wanted to be a comic illustrator because I like drawing. When I was in Middle High I wanted to be a part of Emo Band, mainly because of Greenday.
Until one day, I had this Motorolla phone that came with a camera. It became my first camera, and that’s how it all began. I moved to Melbourne for my bachelor degree in Communication Design. One day, a friend of mine asked me to take photos of their kid. That’s when I had the opportunity to build my portfolio.
After college, I went back for good to Surabaya and decided to focus more on photography. I wanted to apply to Axioo but then I didn’t have that much confident in me to actually send out my portfolios. At that moment, it just felt impossible. So I tried applying to other photography services in Surabaya instead, and none of them called me back. I was so devastated, feeling so incompetent. How could I apply for the big giant like Axioo, if no one in Surabaya wanted to hire me.
One day, my ex’s sister was having a pre-wedding photo shoot in Bogor with Axioo. Usually, there will be one photographer with one stylist handling the photo shoot. But, that day, I believe it’s not a coincidence, the stylist wasn’t available to come so the owner herself (which happens to be my current boss) came all the way from Jakarta to handle the photoshoot. It’s a very rare situation, probably even the first and the last time ever. Anyway, that’s when I first met Fen Soong. The owner of my dream company. Of course, she knew nothing about me. We rarely even speak during the photo shoot I guess.
Fast forward two weeks later, Fen left a comment on my Instagram’s post, saying that she would love to meet and have a talk with me. Apparently, she found my Instagram through some sort of Instagram baby account, which featured my portfolio.
One month later, in September 2013, I went to Jakarta and arranged a meeting with Fen. She asked me to be a photographer for Baby Axioo. That was really mind blowing, because I’m fine being a photographer’s assistant as a starter. I was so flattered yet quite nervous at that time. She asked me to think about the offer. And so I moved to Jakarta and started to work for Baby Axioo since October 2013.
I realized that it’s totally God’s grace. Fen and I were a complete stranger, yet somehow we crossed paths. I crossed path not with some random business owner, but with the one particular business owner that I’ve been adoring.
TPOB20: Why Axioo? And, why Baby Axioo?
Ave: Apart from the fact that Axioo has such great name and portfolio, it just seems fun to work in Axioo. The team looks very solid. Apparently, when I joined, everything that I could imagine about working in Axioo is true! I got paid for having fun doing what I love to do, I gained not only good friends, but also a new family.
Why Baby Axioo? Hmmm.. I just love kids. When my sisters and I were kids, the two of them preferred to go to our cousins’ house to play saloon and other girly toys. Me? I preferred to go to my other cousin who was still a baby and play with her.
TPOB20: What are your work values that brought you to where you are right now?
Ave: Integrity. I believe that every client has to get the same treatment, the best of me. I can’t play favorites because they pay the same price. Second to integrity would be innovative I guess. I always come up with new ideas for photoshoot, thanks to Pinterest and a lot of brainstorming session with the fashion stylist. Or, sometimes I could get ideas simply by reading magazines, traveling, or looking at a window display.
TPOB20: What kind of thing disturbs or angers you the most?
Ave: I cannot tolerate a fake and sneaky person who always has a hidden agenda for his/her own benefit. I really despise people who act nicely in front of people yet talk bad about them behind their back. I value people who are sincere and kind-hearted.
TPOB20: What kind of activity do you do to refuel your creative tanks?
Ave: Mostly traveling. Or, taking a time off for a while.
TPOB20: What is the most interesting thing about being a baby photographer?
Ave: I got to meet new people everytime I have a photoshoot. Mostly are Instagram mommies with very cute and adorable babies or toddlers. I love hearing their stories and their insights about being a Mom.
TPOB20: What is the most challenging thing about your job?
Ave: When the baby doesn’t cooperate. But, what would be like the MOST challenging is when both the baby and the parents don’t cooperate.
TPOB20: What was the biggest struggle in your 20s? What made you kept going?
Ave: I’m a sucker for lover. Thank God I now have a fiance. But few years ago, I could overthink and worry a lot about my love life. As a competitive person, I often compare my life with other and the seeds of jealousy could cripple me. I always want to be better than others and completely forget that the real battle is not against others but against my own self. I learned over time to put aside all the negative thoughts and choose to focus on being the best in what I do. The blessing that is meant for you will always be meant for you. God has designed everything and put each person’s blessing according to their capacity. That thought somehow managed to keep me going everytime I stumble.
At this point I got so distracted by some pizza crumbles that got stuck on her hair. That’s how much she fancies eating. (Don’t worry Ave, you still have time to diet and you’ll fit well in your wedding dress!)
TPOB20: What is your biggest dream that you haven’t achieved until today?
Ave: Uhm.. probably being a vessel of blessing to others, like creating a job opportunity for other people so they can support their family, pay the bills, etc. I strongly believe that’s what God wants me to do next.
TPOB20: Who is your inspiration?
Ave: My boss, Fen. She is very genuine and caring towards people. She would go the extra mile to make her ideas come to life. She values and appreciates relationship and really take a good care of her employees.
TPOB20: Lastly, what are the perks of being 20 to you?
Ave: It’s the season where you can explore a lot of things, or should I say every thing that your heart desires, without being worried because you still don’t have any responsibility towards your own family. You are not yet married and still don’t have kids. Your old days seem far away. You are all fresh and healthy to do the things that you love to do.
Hopefully her story would inspire you to never give up praying on what you want and pursue your dream until it comes to life.
Write to you later,